Adult sports lifestyle
project
Art Direction
company
Custom Ink
year
2023
What you should know
Role
As an Art Director, I defined goals, researched similar shoots, and designed the logos used in the photo shoot.
Collaborators
With input from various teams, including the Creative Manager, Photography Team, Merchandise Team, and Brand Manager, I was a vital part of planning, from merchandise choices to model casting and location scouting.
Day of
I managed product prep, directed models, and collaborated with photographers on shot selection and adjustments on the shoot day.
photoshoot goal
This photoshoot aimed to promote our new sports merchandise by showcasing a winter adult recreational basketball league.
How did I achieve this?
Programs
Adobe Illustrator, Adobe Photoshop, Google Slides, Google Sheets
Skills
Art Direction, Project Management, Logo Design, Research
