Basketball players with the team name: Fairfax County Adult Basketball

Adult sports lifestyle

project

Art Direction

company

Custom Ink

year

2023

What you should know

Role

As an Art Director, I defined goals, researched similar shoots, and designed the logos used in the photo shoot.  

Collaborators

With input from various teams, including the Creative Manager, Photography Team, Merchandise Team, and Brand Manager, I was a vital part of planning, from merchandise choices to model casting and location scouting.

Day of

I managed product prep, directed models, and collaborated with photographers on shot selection and adjustments on the shoot day.

photoshoot goal

This photoshoot aimed to promote our new sports merchandise by showcasing a winter adult recreational basketball league.

How did I achieve this?

Programs

Adobe Illustrator, Adobe Photoshop, Google Slides, Google Sheets

Skills

Art Direction, Project Management, Logo Design, Research