campaigns
project
Email Marketing
company
Custom Ink
year
2021-2023
What you should know
Role
As a designer, I helped guide the team on which imagery best fit the narrative, as well as color and layout choices.
collaborators
With input from various teams, including the Creative Manager, Photography Team, Merchandise Team, Project Managers, Copywriters, Email, and Marketing Activation, I helped bring campaigns to life with imagery that we had in our library, by suggesting new photoshoots, and more.
highlights
I designed and implemented a quarterly collaboration system for Email Marketing and the Design Team to review best practices, identify feedback patterns, discuss new tools, and optimize the email/creative process.
email marketing goals
With expertise in cohesive asset design for email marketing, I drove attention to exciting new products while aligning with seasonal marketing goals.
How did I achieve this?
Programs
Adobe Illustrator, Adobe Photoshop
Skills
Layout Design, Photoshop Isolation, Production
Father's day
Audience
General/Group
Sales
$1.2 million generated
Deployed to
6.6 million customers
Click rate
0.53%
Beanies
Audience
General/Group
Sales
$483 thousand generated
Deployed to
5.7 million customers
Click rate
0.72%
Polos
Audience
Business
Sales
$352 thousand generated
Deployed to
303 thousand customers
Click rate
0.83%
