Employees using string and cans as a fun communication tool

Illustrations

project

Marketing Assets

company

Touchtown & Uniguest

year

2018 - 2021

Highlights
Objective
Programs/Skills

What you should know

Role

As an Art Director, I developed two distinct illustration styles, effortlessly transitioning between them, and allowing me to adapt and create precisely what was required for each project for both Touchtown & Uniguest

Rebranding efforts led to the creation of 50+ webpages in under 5 months and a 137% increase in net new traffic in one year.

Illustration goals

Shortly into my time with Touchtown and Uniguest, there was a need for new visuals. I embraced the challenge of creating custom illustrations for two distinct brands. I immersed myself in the task, breathing life into their products, values, and ideas across various platforms such as web pages, email marketing, one-pagers, packaging, videos, and more.

How did I achieve this?

Programs

Adobe Illustrator, Adobe Photoshop, Procreate, Wordpress

Skills

Art Direction, Project Management, Research, Illustration, Animation, Web Design

Touchtown

Illustration of a man swimming through a bubble of water with graphs sticking out, along with seaweed and coral
Illustration of a man with binoculars looking out over a colorful city
Illustration of people putting together a larger-than-life digital screen
Illustration of larger-than-life bar graphs and residents standing on the graphs doing different activities ranging from dancing, to yoga
Illustration of women in an aquatics class in a pool using pool noodles
Illustration of people sitting at computer stations. Some are drinking coffee and some are using the computers for video calls
Illustration of a man on a ladder reaching for a huge light-bulb
Illustration of a woman using a star wand to add activities to a huge calendar
Illustration of two women doing chair yoga on a larger-than-life phone. Background is of a city with rising sun in the background

How they were used

Mockups of marketing emails

Uniguest

Illustration of a woman walking into a meeting room
Illustration of a woman using a touch screen map
Illustration of a woman using a digital touchscreen to find places to go shopping
Illustration of a man and a woman looking at a piece of abstract art on the wall
Illustration of floating screens showing travel, sports, and a farmers market
Illustration of larger-than-life gears and people working on screens while sitting on the gears
Illustration of a woman using a floating digital screen to do yoga
Illustration of a woman using a remote to show floating bubbles of options a digital screen would present like ordering food or room service
Illustration of people sitting around a bar watching a soccer game

How they were used

Mockups of marketing emails
left project arrow
PREVIOUS
next
right project arrow

Let's talk about your next big project!