Leading Age Trade show photo

LEADING AGE

project

Trade Show

company

Touchtown

year

2019

Highlights
Objective
Programs/Skills

What you should know

Role

I worked alongside the Marketing Director and Coordinator to art direct the trade show booth. I was a vital part of planning and assisting from branding "Camp Touchtown" to creating every print piece in the booth and even helping build and construct the booth.

Revenue Results

Our campaign leading up to and after Leading Age, became our highest grossing singular campaign, resulting in $1M+ in revenue pipeline.

trade show highlights

Our custom-branded booth at the industry's largest trade show, Leading Age, won "People's Choice Best Booth."

trade show Goal

I contributed to creating an exceptional trade show booth designed to captivate and engage prospects. The booth featured custom illustrations, hand-built trail signage with an illustrated map, live trees and plants, a simulated campfire, and other immersive elements, resulting in an unforgettable experience.

How did I achieve this?

Programs

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

Skills

Art Direction, Project Management, Logo Design, Illustration, Wood Shop,
Print Design

Custom Illustrated Icons

Leading Age camp styled badge with a butterfly, sky background with mountains and sun. Wood panel across badge saying: Touchtown Trail to Engagement
Harlequin Great Dane wearing a blue bucket hat with a Camp Touchtown Badge, and a butterfly sitting on the edge of the hat
Camp Map station illustrated to be a wooden structure
wooden direction signs with a bird sitting on it
illustrated "hello my name is" badge
illustrated camp counselor sitting criss-cross applesauce with a megaphone in his hand
Illustrated camp chair with birds on each arm-rest
Illustrated bulletin board with a bird sitting on the corner of the board and two pieces of paper taped to the board
Illustrated canoe with birds and a squirrel sitting on the boat
Illustration of people sitting around a warm campfire with a tent and the mountains in the background
Illustrated maracas and tambourine with a triangle
Illustrated first aid kit with butterflies in the corner
Illustrated projector screen during a dark starry night
Illustrated walkie talkie
Illustrated s'more and marshmallow over a campfire
Illustrated clipboard with bright white lined paper
Illustrated line of hanging pictures
Illustrated wooden badge with a T logo symbol for Touchtown on it
Illustrated Hello wooden friendship necklace
Illustrated maracas and tambourine with a triangle

Products & Print

Mockup of a flag with the Touchtown Trail to Engagement badge on it. Background is of mountains, a bright blue sky with clouds and a bright sun
Illustrated map to take audience through a trade show layout
Navy blue bandana with a line illustration of a campfire and the words Camp Touchtown
Brown paper tags for s'mores goodie bags. Features an illustration of a marshmallow on a stick
Illustrated sticker of a camp counselor and the words "I survived Camp Touchtown 2019"
Camp schedule with blocks of different activities

Trade Show Photos

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