Product Photoshoots
project
Art Direction
company
Custom Ink
year
2021-2023
What you should know
Role
As an Art Director, I defined goals, researched similar shoots, and designed the logos used in the photo shoot.
Collaborators
With input from various teams, including the Creative Manager, Photography Team, Merchandise Team, and Brand Manager, I was a vital part of planning, from merchandise choices to model casting and location scouting.
Day of
I managed product prep, directed models, and collaborated with photographers on shot selection and adjustments on the shoot day.
photoshoot goals
I provided art direction for product photoshoots, including curating product selection and color schemes based on story alignment. I also ensured organized and successful shoots through detailed preparation with mood boards and shot ideas.
How did I achieve this?
Programs
Adobe Photoshop, Google Sheets, Google Slides
Skills
Art Direction, Project Management, Research
