Hi! I'm Steph Skelly!
An accomplished Graphic
designer with a track record
of delivering innovative
design solutions across
organizations that improve
revenue growth
Brought to you by: Parks & Rec, New Girl, Modern Family, and the Office
my skills
Graphic design
Print Design
web design
brand identity
illustration
animation
Experience
TOUCHTOWN & UNIGUEST 2018-2021
MULTIMEDIA DESIGNER
Sole designer, illustrator, and video content creator for the company's Senior Living and Hospitality divisions. Designed 500+ assets to support the email marketing channel, the #1 lead generative marketing channel across the organization.
- Designed impactful visual assets for 50+ web pages in under five months
- Branded a custom booth at the industry’s largest trade show, resulting in $1M+ in revenue pipeline and winning “People’s Choice Best Booth.”
- Led rebranding initiatives that included website redesign, creating and implementing branding guidelines, and a cross-channel marketing promotion that led to 137% increase in net new web traffic in 1 year.
custom ink at 2021-2023
graphic Designer
Drove behavior and outcomes with high-quality design, production design, and creative conceptualization that inspired customers and elevated the team’s capabilities. Helped to make Custom Ink a loved, admired, and enduring brand.
- Designed and implemented a system for Email Marketing and Design quarterly collaboration syncs to review best practices, identify feedback patterns, discuss new tools, and optimize the email/creative process.
- Art directed over 20+ photoshoots for product and lifestyle imagery, establishing product selections, color stories, model selection and more.
- Developed and led an initiative to leverage brand-approved collateral for cross-channel partners throughout the company to utilize in cold calls, driving sales, customer loyalty, lead generation, and brand recognition.
- Lead designer for a cross-channel Father’s Day apparel campaign that resulted in over $1.2M of sales generated.